Do you know what the #1 thing savvy buyers look for when they’re searching for a used airplane?
It’s not all the bells and whistles.
It’s not over-hyped sales speak.
It’s not even the lowest price.
It’s consistent and honest communications. That’s right, they want straightforward answers and they want them quickly. If the buyer senses that the seller -- whether a individual or a broker -- is glossing over important items, paints the rosiest picture possible, only provides positive information, shows the best pictures or those that have been photoshopped, or in an other way isn't forthright, they will move on...quickly.
Consistency in communications is paramount and that consistency is usually not developed after just one or two aircraft sales, but after dozens, or hundreds. It takes time and effort.
I can't even begin to think how many buyers have told me stories of planes they went to go see only to find them to be horribly misrepresented. The owner either didn't disclose pertinent information or glossed over it hoping the buyer wouldn't notice. Unfortunately, I've heard those same stories about other brokers in the busines. That’s why so many aircraft owners hire WildBlue to help them sell their airplanes. We go the extra mile to develop reliable listing information, place ads, answer phones, and interact on social media…so you don’t have to. We talk with buyers over and over again…sometimes year after year…and give them the time they want…so you don’t have to. We help them figure out which type of airplane is the best fit for them…so you don’t have to. And we qualify them, lead them through the negotiation process, prepare paperwork, help them with pre-purchase inspections, and make sure all of the I’s are dotted and the T’s are crossed…just so you don’t have to.
So, whether you hire a broker to help you with the sale (and we do hope you'll hire WildBlue) or if you choose to do it yourself, know that consistent, reliable, and honest communication is what buyers expect. Without that foundation you can rest assured they will look elsewhere.